CREATION

Step by step about the process of design creation

Inspiration and concept

It all starts with the search for inspiration. We dive into urban art, music, sport and street culture to identify colors, shapes and styles that reflect our essence. Each collection has a central theme that guides the entire creative process.

Sketches and designs

Once the concept is defined, our designers create hand and digital sketches. This is where our ideas take shape. We experiment with patterns, color combinations and fonts that capture the energy of our community.

Material selection

Quality is our priority. We choose comfortable, durable and sustainable fabrics, ideal for both everyday wear and physical activity and comfortable wearing. We make sure that each piece is functional and fits your lifestyle with the cheapiest selling price.

Production and Details

We work with textile production experts to translate our designs into real garments. We pay special attention to details such as embroidery, prints, and finishing to ensure that each piece is unique and high-quality.

Testing and Feedback

Before launching a collection, we test the garments with our team and our community. We value feedback to adjust and improve every detail, ensuring that we meet our high expectations (and yours, too!).

Ready for You

Finally, the garments arrive in our online store. Each design represents our commitment to authenticity, innovation, and the urban and sporty style you love.

 

Our goal is not just to create clothes, but to build a connection with you through designs that speak of freedom, movement, and personal expression. Thank you for being part of our story!